CAUTION! Lens Therapy may be habit forming.

If you’re content with your photography or working a 9-to-5 job, you can go ahead and stop reading right here. Honest. This is not for you. We wish you nothing but the best, paycheck and all. But if you’re sick of being just an employee number or trying to get your work seen, your story heard, and you crave something more, read on. If you want to be the captain of your career, the leader of your own tribe, the founder of your own photography business, read on. You’ve come to the right place.

Here there be photographers.


So, who the heck am I? And what is it that makes me qualified to give photography advice?

Well my name is Chris William Williams and I’m sure we’re already off to a memorable start, eh? Photography kinda runs in my veins (not like a radioactive spider, unfortunately 🕷) because my parents both worked at Kodak back when it was a leader in the industry.

Born and raised in (Buffalo) Bills country, 🏈 I went on to dabble in film photography as a kid on into high school–always hijacking the “family camera” on trips and holidays. It wasn’t until college I bought my own digital camera and proceeded to switch careers from 3rd Grade Teacher to wannabe photographer!

Since then my work has gotten into art galleries, magazines, book covers, interviews, and my favorite: career day at the Rochester City High School. ❤️ Even better than that though, has been the tens of thousands of photographer’s problems I’ve diagnosed, treated and solved over the last four years. Whether they’re a new parent looking to take better pictures of their kids or National Geographic photographers stopping by to check out the latest tech. I’ve learned so much more by answering questions than I ever could have just working on my own photography and equipment.

So, now that you know my “secret” identity, 📷🤓 do you have any questions you need answered or know someone who does? Ask me anything about photography in a message, or tag your photographer-friend to let them know. My name is Chris, and I want to be helpful to you. ❤️👍

What’s this all about? What is Lens Therapy?

This is all an extension of the work I’ve been doing the last five years in helping tens of thousands of people get started in, and improve upon, their photography–from equipment and techniques to life lessons and advice.

I noticed there wasn’t a great place for Photographers (of all levels) to get practical, real-world information based on their personal situation. Everything until now has been blanket statements on the “rules” of photography. So we’re here to change that!

Lens Therapy is all about sharing knowledge and advice to cure what ails photographers. We’re building the greatest community in the industry and it’s all because of the incredible members and listeners we have joining up every day.

“One person can make a difference and everyone should try.” — John F. Kennedy

Most crazy ideas begin with just one person who wants to make a difference, and while this quote could merely end there, J.F.K. goes on to recommend that everyone should give it a try. It isn’t just up to those who are already making a difference to go it alone, everyone should try their hand at helping others and leaving an impact on the world (preferably a positive one, in case you’re about to try this yourself 😉).

Where can I find Lens Therapy around the web?

In the beginning, there was Instagram and it was good. 😂

On December 31, 2016 I created @lenstherapypodcast in order to create awareness of the future podcast and gather potential listeners. And boy did they show up! The amount of love, feedback, and support coming in from photographers and followers around the world has been absolutely incredible! In just our first day we reached 100 followers. That doubled the next day and continued to rise to over 1,000 in the first month. Even by our second month together we’d reached 4,000 followers and counting!

I only use those numbers to illustrate the care and interest everyone has taken in developing the greatest photography community in the world!

Now since the release of our website, lenstherapy.com, we’re continuing to grow not only our reach but our ability to teach any and all of those eager photographers looking for honest answers to their real questions.

In the future, you’ll be able to find Lens Therapy in many other places outside of Instagram and LensTherapy.com including, YouTube, iTunes, SoundCloud, and whatever other mediums that can be used to help photographers everywhere.

For now, the website has launched and podcast equipment selected. It is only a matter of time before the first episodes are recorded, streamed, and (finally!) heard. Thank you all for your continued love and support, I only want to do right by you and help us all become better photographers. ❤️️

Why Lens Therapy? What’s the point?

I want to teach as many people as possible about what really matters in life and photography. Lens Therapy is all about sharing thoughtful, practical photography advice within a positive and constructive community. So if you’ve been looking for that, you’re in the right place! Here there be photographers. 😊

One of the best ways to improve anything—your photography, your blog, your business, etc.—is by discovering and understanding what it is you’re trying to say to the people interested in what you do. What’s the point? Why should people care about your plans, goals, or message?

If you can figure out why you’re doing what you’re doing ahead of time it definitely helps as you start and develop your project. But it’s never too late to understand and act on that understanding.

If you can’t explain why you’re doing what you’re doing in one or two simple sentences yet then you may need to keep developing “your Why.” Once you do, it can permeate every action you and your brand, company, blog, etc. takes–thereby creating a cohesive and resonating message on all sides. It helps you make decisions by understanding what your fundamental message and purpose is, and it helps your followers, readers, clients, and customers understand what you stand for.

The easier that is to convey the quicker they’ll be able to decide whether to follow up, and the more loyal they will be as a result of your clarity and the confidence that gives them.

My reason for creating Lens Therapy, and developing “the greatest photography community in the world,” is: I want to help people. Everything I’ve ever done, personally or professionally, has been to help others. I want people to live better lives for having known me.

That’s why I’m here. Why are you?

— Chris William Williams